---
title: "AI Search Guides"
description: "Prepare content and technical foundations for how AI systems discover and describe your brand."
canonical_url: https://optimi.com/en/guides/tags/ai-search
md_url: https://optimi.com/en/guides/tags/ai-search.md
---

# AI Search Guides

Prepare content and technical foundations for how AI systems discover and describe your brand.

- [GEO vs SEO](/en/guides/geo-vs-seo.md): GEO is not a replacement for SEO. Learn how crawlability, clear content, links, structured data, and measurement support visibility in AI search experiences.

- [AI Search Readiness](/en/guides/ai-search-brand-discovery.md): How AI search can change discovery. Build useful, accessible brand and product content, then measure qualified traffic and conversions.

- [E-commerce Structured Data](/en/guides/ecommerce-structured-data-ai-search.md): Implement accurate ecommerce structured data for products, offers, shipping and returns, validate rendered JSON-LD, and avoid unsupported AI-search claims.