Performance Suite

Advanced DNS

Dynamic, real-time traffic load balancing driven by real user data, built for redundancy and an optimised user experience.

Advanced DNS ensures service redundancy and an optimised user experience. Our Real User Measurement (RUM) data lets us customise DNS responses and reroute traffic in real time when networks degrade. Service availability and user experience are the priority. Every request goes to the network best able to serve it right now.

RUM data continuously scores each network, so traffic always lands on the best-performing CDN for that user.

Advanced. Automatic. Dynamic.

Adaptive Routing

Our Real User Measurement tag collects end-user data in real time, enabling intelligent automatic routing. We pick the best-performing CDN in the network at the moment of the request, based on the user's location.

User Experience

RUM gives a true picture of the internet's state. Advanced DNS goes beyond geo-proximity, using last-mile performance and availability data to cut page load times and video buffering and improve download speeds.

Bespoke Setup

By default Advanced DNS routes by CDN performance, but rules can be configured for geography, traffic commitments or business needs, gaining performance, redundancy and availability.

Beyond geo-proximity

Most DNS routes by location alone. Advanced DNS uses live last-mile measurements, so decisions reflect what users actually experience, not just where they sit on a map.

Main features

Global Anycast network

Queries answered from the nearest PoP, worldwide.

Real-time load balancing

Traffic steered by live performance data.

100% uptime SLA

Backed by a self-healing, redundant network.

Automatic failover

Reroute instantly when a network degrades.

Monitoring & reporting

Visibility into routing decisions and health.

Easy configuration

Define routing rules without operational overhead.

What you gain

Redundancy

Failover across multiple networks.

Better user experience

Lower latency and less buffering.

Availability

Stay online through network disruptions.

Cost optimisation

Route by commitments and business rules.

Need redundancy and real-time load balancing?

Talk to our team about RUM-driven Advanced DNS for your traffic.

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