Ad Tech

Improved ad displays for increased revenue: fast, always-on delivery at global scale, protected against fraud.

You work with global publishers and advertisers, run many online and mobile campaigns at once, and serve thousands of ads every second to worldwide audiences. Your ads must render before the surrounding content to drive action, so revenue is tied directly to your delivery performance. Optimi's performance and security layer helps you increase impressions and protect your digital properties.

How Optimi helps your ad stack

Low-latency delivery

Creatives served from the nearest edge so ads display before content and capture the impression.

Adaptive creatives

Banners, playables and video delivered optimised for each device and network.

Resilient DNS

Fast, reliable resolution underpinning every ad call at global scale.

Application firewall

Protect the many third-party APIs and integrations that create entry points in your stack.

Bot management

Filter fraudulent and non-human traffic that distorts metrics and drains budgets.

DDoS protection

Keep ad serving available under attack so impressions and revenue keep flowing.

Ad calls and fraudulent traffic hit the edge together; genuine requests get instant creatives while fraud is filtered out.

Built around your priorities

Need for Speed

Any delay in ad display hurts your customers' quality of service. End users are impatient. If your ads do not show, you break the experience and lose revenue.

Service Availability

Banners, pre-roll video and playables must always display to generate a click or action, on mobile or desktop anywhere. Our solutions provide permanent global availability.

Secure Environment

The ad network industry connects to many third parties via APIs and integrations. Each connection is a potential entry point, so we help you protect against these threats and reduce the risk of attack.

44% of ad traffic is considered fraudulent

Nearly half of ad traffic is fraud. Bot management and WAF filtering at the edge protect your impressions, your metrics and your budgets.

Ready to optimise your display times?

Talk to our team about low-latency delivery and fraud protection for ad tech.

Get in touch